Our brand
What is DesignShop?
DesignShop helps you take your design projects from idea to action with confidence.
Mission
We create the tools and services that empower anyone to transform their home with confidence.
Tagline
Design decisions simplified.
Values
Our values are the overarching principles that define us as an organization.
They represent what we believe in, what we strive for, what we offer to stakeholders, and what our audiences recognize in us.
Build for action
We’re in the business of turning dreams into reality. We don’t just inspire, we help people take action. For us, success means driving change in the real world: giving customers the tools to tackle that kitchen upgrade or even just repaint their walls. Whether it’s breaking down complex processes or simplifying buying decisions, we’re obsessed with figuring out how to make big steps feel easy.
Inspire with empathy
We believe great design should be accessible to everyone. That means surfacing high-quality materials, inspiration, and expertise that resonate with more people. We meet our customers where they are, showing how premium brands and industry-leading voices can fit with everyday projects and price points. When it comes to design, we make aspirational and attainable go hand in hand.
Focus on fun
Interior design can be intimidating. We unlock action by lowering the stakes and elevating what excites. We cut out uncertainty and minimize mistakes with opportunities to try out, compare, play, and dream. From live rendering to on-demand expertise to shoppable inspiration, we take a tech-forward and customer-centric approach to transform pain points into experiences that delight.
Think full circle
Better design keeps the planet in mind. We lead by example, tracking our environmental footprint and building tools that help our customers and partners do the same. We look at every part of our operations and seek solutions that address the entire material journey, from the way we package and ship to how we can give a second life to unused samples.
Voice
Voice is a way of expressing how the brand sounds. It's how we present ourselves to the world. Adaptable to any situation or audience, our voice allows us to communicate consistently, letting our audiences know who we are and what we stand for.
Elevated
We’re serious about quality. From our material selection to our design partners, we’re savvy, discerning, and tasteful. We choose our words carefully, demonstrate deep knowledge of our products, and anticipate needs with valuable, thoughtfully-placed content. We go for substance, not fluff. That means we never exaggerate, use canned phrases, or rely on sales-y language.
Simple
We know less is more. Design can be daunting, so we break it down into clear, simple steps. Whether it’s ordering any sample overnight or getting real-time advice from design experts, we make complex projects feel easy. We’re never wordy and we avoid jargon. Our language is accessible and bold, and we distill complex ideas into concise, bite-sized pieces.
Human
We make design personal. We recognize our customers as individuals and every project as a collaboration. We emphasize diverse styles and price points and avoid one-size-fits-all approaches. We’re not just providing a service, we’re active participants. Our voice is warm, conversational, and highlights the real people behind our products. After all, we’re human.
Tone
Tone is a way of expressing how we feel to audiences. This may shift and change slightly based upon context. For example, our inspiration might work to instill confidence and encouragement in users, while order confirmation emails might be more simple and declarative. No matter the audience, our brand tone will always be consistent with our brand voice.